Diddy Announces new Tequila Line, “DeLeón”

Diddy Announces new Tequila Line, “DeLeón”

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Diddy wrapped 2013 in an explosive way with Revolt TV — and he’s starting 2014 with a bang. Well, technically, a shot.

Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeón.

The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs Enterprises to develop and grow the Cîroc ultra-premium vodka brand. Since the alliance began in 2007, Cîroc has grown from just 50,000 cases a year into a nearly 2 million case brand. The DeLeón joint venture will benefit from Diageo’s strong distribution network, supply chain, and marketing capability and Sean Combs’ access to influencers and proven track record of marketing luxury lifestyle brands.

DeLeón is a 100% blue weber agave boutique tequila brand with a loyal following in Hollywood and the U.S. music industry. The brand appeals to an important audience of status-conscious consumers who choose spirit brands as part of their luxury lifestyle. The acquisition of DeLeón will accelerate Diageo’s share of ultra-premium and above ($40+) tequila, which is the second-fastest growing tequila segment in the U.S., according to Nielsen.

“Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio,” said Sean Combs, Chairman, Combs Wine & Spirits. “DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights.”

Congratulations, Puff!

Are you looking forward to this new line of Tequila? Let us know your thoughts below!

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Timbaland on Why Aaliyah Collabs Fail & Nas’ Unheard Song with JT & Jay Z

Timbaland on Why Aaliyah Collabs Fail & Nas’ Unheard Song with JT & Jay Z

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“Aaliyah’s music only works with it’s soul-mate, which is me.” Timbaland told Revolt TV.

In Revolt TV‘s latest intimate interview, Timbaland elaborates on Aaliyah’s music and explains why him and Jay Z are trying “add to the blood line,” and “adopted” Khaled and Drake.

Timbo also revealed that he’s in-studio with Missy, working on her next project. “She’s ready.” He proudly says. Nas is the next MC in line.

“Nas got a song right now with him, Jay and Justin. And it’s completely stupid. It’s called ‘Sinatra in the Sand,’ and Justin sounds like Frank Sonatra.”

See more and be inspired below.

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Nicki Minaj Announces Fragrance Line

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It was announced yesterday Nicki Minaj will be joining the American Idol judging panel with Mariah Carey — today she announced her new woman’s fragrance line: Pink Friday.

“I am so excited about my fragrance debut, and am proud to partner with Give Back Brands for such a personal project,” said Nicki. “I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can’t wait to share it with the world. I designed this scent and bottle with my Barbz in mind; I know they will love it!”

“Give Back Brands” is the company she teamed up with for her perfume, they are also the company behind Bieber’s Somebody fragrance… Wondering what it smells like though?

“Like angels playing.”

Lol. What do you think?

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Jay-Z launches new D’usse cognac

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He’s not a businessman, he’s a BUSINESS maaaan! Hov introduced his new cognac drank D’usse (pronounced “Dew-Say”) at a private event in NYC last night. The alcoholic beverage will be Bacardi’s new line of cognac, and will compete with the famous Hennessy and Luda’s Conjure.

The drank will be available in September of 2012 for $44.99 for a 750mL bottle. Will you be purchasing D’usse this year?

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Kanye West shows off his new women’s line of clothing

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The multitalented, multifaceted, multimillionaire, Kanye West presented 20 looks from his second line of his fall/winter women’s collection last night. The Fashion show’s audience was just as multi-everything as he. Alicia Keys, Anna Wintour, Big Sean, Shyne, Diddy, Kim Kardashian, Cassie, Common, and Swizz Beatz were all there golf-clapping for their peer. Kanye said:

“I learned a lot from the last one. I’m learning every day. I’m a new designer. I’m taking baby steps.”

Take a look at his collection below. Would you rock any of it?

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