“This is a natural progression for Dorrough, the Cowboys and Deion Sanders are wonderful brands, this really makes for a big parallel for the sports and music world.” – K104FM (Ki Ki J)
Today, Dorrough announced agreements with the Dallas Cowboys and the NFL Network to license his new songs Our Time and Prime Time.
Produced by DJ Felli Fel, who is also responsible for rolling out hits for Diddy, Akon, Pitbull, Wiz Khalifa and Nelly, lent his talent to “Our Time” which started broadcasting at yesterday’s Cowboys vs. Denver game at the AT&T Stadium in Arlington, TX. and will continue to be broadcast during the Cowboys games for the remainder of the season to an audience of 100,000 fans as well as at any Cowboys promotional activities, campaigns and events. Dorrough Music paid homage to NFL Pro Football Hall of Famer, Deion Saunders with an exclusive version of the song called Prime Time and the song will serve as the intro for Deion Sanders’ Top 10 weekly highlight show 21st & Prime, which airs on the NFL Network. The song will also be used on the NFL’s Networks various shows, properties, websites and mobile apps.
Dorrough recently released his mixtape, Shut The City Down which included the chart-topping single, “After Party” and was hosted by DJ Smallz, DJ Mr. Rogers and DJ Scream and featured Hip-Hop artists French Montana, Juicy J, Rocko, KidInk,Kirko Bangz, Shawty Lo and Z-Ro and had over 250,000 impressions, was featured on over 50 websites, blogs and streaming platforms.Readmore