Jay-Z is re-writing the rules with the announcement of his next album, Magna Carta Holy Grail, via commercial during Game 5 of the NBA Finals. Mark your calendars for July 4, America.
“Pretty much the object of this album is this duality of how do you navigate your way through this whole thing, through success, through failures, through all this, and remain yourself?” explained Mr. Carter.
According to Rap-Up, through his partnership with the company, 1 million Samsung Galaxy fans will be able to download the app on June 24 and get the album for free, three days before the rest of the world does on July 7.
“We don’t have any rules… we need to write the new rules.”
Watch the video below where you see Jay in the studio with Rick Rubin, Timbaland, Pharrell, and Swizz Beatz working on new music.