Rick Ruben on Producing YeezusNo Comment
Kanye brought in the legendary Rick Rubin in the creative process of his upcoming Yeezus album and had him add some finishing touches on the project. Rick is now credited as an executive producer on the LP, and sat down with Wall Street Journal to talk about it.
When and why did you join the “Yeezus” project?
Kanye came over to play me what I assumed was going to be the finished album at three weeks before the last possible delivery date. We ended up listening to three hours of partially finished pieces. The raw material was very strong but hadn’t yet come into focus. Many of the vocals hadn’t been recorded yet, and many of those still didn’t have lyrics. From what he played me, it sounded like several months more work had to be done. I joined the project because after discussing what he had played for me, he asked if I would be open to taking all of the raw material on and help him finish it.
How would you describe the new sound he was driving for, and how you did you help him arrive there?
He wanted the music to take a stripped-down minimal direction. He was always examining what we could take out instead of put in. A good example would be the song that became “Bound.” When he first played it for me, it was a more middle of the road R&B song, done in an adult contemporary style. Kanye had the idea of combining that track with a cool sample he had found and liked – I removed all of the R&B elements leaving only a single note baseline in the hook which we processed to have a punk edge in the Suicide tradition.
Can you recall a scene from the sessions that might help people understand his method in the studio?
We were working on a Sunday [the same day West attended a baby shower for girlfriend Kim [Kardashian] and the album was to be turned in two days later. Kanye was planning to go to Milan that night. Five songs still needed vocals and two or three of them still needed lyrics. He said, “Don’t worry, I will score 40 points for you in the fourth quarter.” In the two hours before had to run out to catch the plane, he did exactly that: finished all lyrics and performed them with gusto. A remarkable feat. He had total confidence in his ability to get the job done when push came to shove.
- 2 Comments
Jennifer Lopez has been on fire with the recent release of I Luh Ya Papi, the video with French Montana, being a judge on American Idol, and still working on her upcoming 10th album — and our girl Nicky G had an exclusive one-on-one to talk all about it. See below and follow @JLO and […]Full story
- No Comment
Remember the Vine video that had us all repeating, “I’m a boss ass bitch, bitch, bitch!” Well, that song was actually a school assignment by a trio out of South Central, CA who go by the name of PTAF. #FunFact. I had the chance to chat with these bright ladies, and learn a couple boss […]Full story
- No Comment
In this episode of TourLifeYourLife Kurt Rockmore hops on the “TheseThingsHappen” Tour with G-Eazy and reflects on how this opportunity is one of the biggest of his career. Watch below, along with G-Eazy’s last 2 Sway in the Morning visits. Follow @KurtRockmore and @G_EazyFull story
- No Comment
Controversial Saudi Arabian-born rapper / producer $kinny released his anxiously awaited mixtape debut, Ghetto Disneyland presented by Feed Me Entertainment, today. You can download it for free exclusively on LiveMixtapes HERE. The mixtape, hosted by DJ Carisma with Young California, is a bridge between $kinny’s homeland and home. $kinny’s aesthetic approach to making Ghetto Disneyland […]Full story
The luscious MYA dropped her sexy and sensual EP today on iTunes titled, Sweet XVI EP. With an awesome feature like Eric Bellinger and executive producer Yonni Fairchild, Sweet XVI EP is another lustful R&B album you don’t want to miss out on! MYA continues to hold it down for all the ladies! Listen to […]
Nina Sky collaborates with SmokeDZA to produce a hot new track for all the Stoners. The duo sing some catchy flows about their lovers who keep them high on love. Four months since their previous released track, Stoners is another classic hit for the fly ladies. If you want to be high off of life […]
Meech, Erick Arc Eliott,& Juice along with Spanish Harlem’s Bodega BAMZ get together to create My Team Supreme 2.0. My Team Supreme 2.0 is the 4th track released from their Day Of The Dead weekly series. Mixed by The Architect, My Team Supreme 2.0 brings a string of dope melodies along with some fresh new […]
We first posted Esty’s work a couple of months ago showcasing her song Killing Your Ills ft. Tyga. Since then we have been patiently waiting for the release of her EP and it is finally here! This project showcases her voice as being a powerful mix between sweet and sultry meanwhile the instrumentals are soothing… dripping with […]
Fatima is a UK based singer represented by a London based record label, Eglo Records. Born in Sweden, Fatima currently resides in East London. Her style is very raw ranging anywhere from soulful sounds to to funky and energetic beats. She has recently collaborated with an awesome LA producer Scoop De Ville to produce a […]
DJ Whoo Kid drops a new exclusive song by L.A rapper DUBB. Broke Ni**a Itis is the first single off of DJ Whoo Kid “Elevation Volume 2” mixtape which drops April 20th. “I blew up because of my drive, yeah like a car in a wreck” raps DUBB in the arrogant track. Follow @itzDUBB. Watch […]
Bay Area native, Rayven Justice, has had Northern Cali playing his music, and now he’s dropping a video for a fan-favorite, Might As Well. Take a listen to the Young California’s next R&B/hip-hop artist. What do you think? Follow @RayvenJustice.
Controversial Saudi Arabian-born rapper / producer $kinny released his anxiously awaited mixtape debut, Ghetto Disneyland presented by Feed Me Entertainment, today. You can download it for free exclusively on LiveMixtapes HERE. The mixtape, hosted by DJ Carisma with Young California, is a bridge between $kinny’s homeland and home. $kinny’s aesthetic approach to making Ghetto Disneyland […]
Jennifer Lopez has been on fire with the recent release of I Luh Ya Papi, the video with French Montana, being a judge on American Idol, and still working on her upcoming 10th album — and our girl Nicky G had an exclusive one-on-one to talk all about it. See below and follow @JLO and […]
In need of some inspiration? This is a must watch! “He Hated His Deadbeat Dad Until He Discovered This One Incredible Secret.”No Comment
This is a story that has one incredible message. It was posted only earlier this month on YouTube and already has touched millions of hearts. If you have some time check out this story of a Father who teaches his son a lesson that we can all learn from.
Want to watch your favorite artists live? Don’t worry we got you covered! Scope out this list of hot concerts happening around LA. Dom Kennedy Get Home Safely Tour W/ Special Guest: Skeme Saturday 03/15/14 8:00 PM House of Blues Sunset Strip, West Hollywood, CA Tickets on Live Nation Bun B & Kirko Bangz […]
TDE’s Kendrick Lamar hung out with 247 Hip Hop and chimed in on their “Wild Story” feature. In the video, K.Dot opened up about the first time he witnessed a girl crying for him, followed by a group of 6 girls rushing after he got off stage. Watch the humble Compton rapper talk about it […]